Always attaching great importance to the rapidly growing niche market, the trend-setter of Chinese electronics Electronica & Productronica China has been established its position as “High-end Application and Win by Technology” among China electronic community. March 15 to March 17, 2011 saw its holding in Shanghai New International Expo Centre, several hundred leading electronic enterprises around the world attending the expo and launching new products, technologies and applications. 0402/0201 Mini and Ultra Mini MLCC products exhibited by our Company became an instant hit, attracting the attention of many attendees. DZSC and other media interviewed our Company, putting forward questions on corporate development, production line, etc. from the development trend of MLCC.
Japanese Earthquake affects various industrial chains in the world, electronic industry in particular. Among the top ten passive component manufacturers in the world, Japanese manufacturers such as Murata, TDK, Chemi-Con, Taiyo Yuden and Nichicon have shut down due to staff evacuation after the earthquake, consequently shipment of Japanese electronic components slowing down or breaking off. As a Chinese local MLCC enterprise and the largest and most competitive manufacturer, our Company will certainly seize the possible opportunity of benefiting domestic high capacitance MLCC import substitution and foreign order transfer, intensify advertising campaign and expand market share.
Buyers, technicians and research personnel attended the expo. Superintendents of Suzhou Canon, Flextronics, Omron, General Electric and other Companies visited our exhibition area to learn about products and industry information. Product quality and price were attached with most importance. As our major strength lies in high quality and favorable price, many buyers (such as PEG, Beijing Jiaborui Technology, Xinqiao Network Equipment, Datang Telecom, etc) have signed letter of intent with us in the expo.
Judging from buyers’ focus of attention, quality and price are still the weights to maintain competitiveness. Hence, we shall continuously perfect internal quality management system to further improve product quality and greatly reduce production cost under the prerequisite of quality assurance. Despite of statistics showing that 80% of high-end raw materials of domestic electronic components are imported from Japan, our Company has always integrated production and sales with development, and invested more financial resources to develop high-end materials, basically resolving the problem of depending on imported materials. Hence, the earthquake will turn out to be a good opportunity for our Company to improve overall competitiveness and try to reduce the impact brought by industrial chain reaction!
The expo will serve as the opportunity to make more extensive advertising campaign for our Company as well as an important platform for mutual understanding and cooperation between domestic and foreign manufacturers. Our Company will attend the 77th China Electronics Fair as scheduled on April 8th. We are convinced that remarkable achievements will be made.